How to Push Blu-Ray Sales

Disney has been a supporter of the Blu-Ray format since it was first introduced. From the beginning, Disney announced its high definition format of choice would be Blu-Ray instead of the now-defunct HD-DVD.

Today, Toy Story and Toy Story 2 were released on Blu-Ray for the first time. Originally, I wasn't interested because I already own both films on DVD. If I entered the UPCs from the DVDs on the Disney Movie Rewards site, I got a $10 coupon for each film on Blu-Ray. Also, inside the Blu-Ray for each film is a code (it's the normal Disney Movie Rewards code) redeemable for up to $8.50 off a ticket to see Toy Story 3 when it releases in June.

Even the promotions above weren't enough to sway me to purchase these Blu-Rays. However, on Twitter I learned Target sweetened the deal. Target decided to sell each Blu-Ray for $22.99, but with the purchase of both Toy Story and Toy Story 2 Target took $10 off. Along with the $10 coupons from Disney, the math looks like this:

$22.99 each * 2 = $45.99 - $10 Target discount = $35.99 - $10 Toy Story discount coupon = $25.99 - $10 Toy Story 2 coupon = $15.99 for both Toy Story and Toy Story 2

But wait, there's more!

Since each Blu-Ray includes the mentioned code for a free movie ticket to Toy Story 3 worth $8.50, together they're worth $17. In my view, I just spent $15.99 to preorder two tickets for Toy Story 3 and got Toy Story and Toy Story 2 on Blu-Ray for free!

This is the latest and greatest in Disney Blu-Ray deals. The Princess and the Frog had a $10 coupon. In many places including Amazon Snow White and the Seven Dwarfs could be found for $10 total when it first came out.

I expect the Blu-Ray deals to continue, especially in the current economic climate. Between Disney's discounts and stores competing for sales. I may be buying more Blu-Ray discs than I ever intended.

Are you being swayed by Disney's home video discounts? Let me know in the comments or on Twitter (@scottinwdw).